REAL ESTATE AUCTIONS: THE BASICS & BENEFITS
Looking for information about real estate auctions? Read this entry and search for others! Included in this entry:
What is a Real Estate Auction?
How will auction benefit me?
Benefits to the Seller, Buyer, and Real Estate Agent/Broker
Q. What is a Real Estate Auction?
A. A real estate auction is an innovative and effective method of selling real estate. It is an intense, accelerated real estate marketing process that involves the public sale of any property — most certainly including those that are nondistressed — through open cry, competitive bidding.
Q. How will auction benefit me?
A. The real estate auction is a win-win proposition for everyone involved.
BENEFITS TO THE SELLER:
* Buyers come prepared to buy
* Quick disposal reduces long-term carrying costs, including taxes & maintenance
* Assurance that property will be sold at true market value
* Exposes the property to a large number of pre-qualified prospects
* Accelerates the sale
* Creates competition among buyers – auction price can exceed the price of a negotiated sale
* Requires potential buyers to pre-qualify for financing
* The seller knows exactly when the property will sell
* Eliminates numerous and unscheduled showings
* Takes the seller out of the negotiation process
* Ensures an aggressive marketing program that increases interest and visibility
BENEFITS TO THE BUYER:
* Smart investments are made as properties are usually purchased at fair market value through competitive bidding
* The buyer knows the seller is committed to sell
* In multi-property auctions the buyer sees many offerings in the same place at the same time
* Buyers determine the purchase price
* Auctions eliminate long negotiation periods
* Auctions reduce time to purchase property
* Purchasing and closing dates are known
* Buyers know they are competing fairly and on the same terms as all other buyers
* Buyers receive comprehensive information on property via due diligence packet
BENEFITS TO THE REALTOR®:
* Generates a list of ready, qualified buyers
* Offers clients and customers new selling and purchasing options
* Increases revenue and market share
* Develops your own market niche
* Assurance that property will be sold at true market value
* Property is sold within a relatively short period of time
* Exposes the property to many potential purchasers
* Auctions bring people in to look at all your listings, not just the auction listing
* Successful auctions result in referrals and return business
* Agents can earn commissions as referring agent/broker, cooperating agent/broker, or as the listing agent/broker
Auctions are unique — in experience, in sound, in practice.
Many auction attendees find the experience addictive. They report that there’s nothing quite like the thrill of finding something they want and then bidding against others who want the same thing.
But you don’t have to be a seasoned auction attendee to be able to experience the thrill of auctions. Auctioneers across America are glad to welcome new bidders to their auctions. And though almost everyone has heard the old story about the person who attended an auction, scratched his nose and came home with an item he’d not intended to buy, pay no heed to that myth.
“People who have never been to an auction before should certainly give it a try,” said John Roebuck, CAI, AARE. “Don’t be intimidated – go and have fun!”
Feel free to just get your feet wet – don’t think you have to go to your first auction ready to bid. Attend an auction or two in your area to get a feel for how they are conducted. Watch and listen, then move on to bidding if that makes you comfortable.
Many auctioneers spend some time addressing commonly asked questions and explaining how the auction is going to work. Some even conduct pre-auction or practice sessions, or brief tutorials, about the auction process. If you’re interested in going to your first auction, check with local auctioneers to see if they offer such a service.
Always remember that at an auction you’re free to ask a question if you don’t understand something. Auctioneers and their staffs want people to continue to come to their auctions, so they’ll do all they can to encourage repeat business! Ask a question of a member of the auctioneer’s team, and they’ll find the answer for you.
When you arrive an auction site, register for a bidder number and read the rules printed on or displayed on posters, brochures or handouts. Again, ask questions if you don’t understand a policy. Inspect the merchandise you’re interested in, as most is auctioned on an “as is, where is” basis. This means it is not guaranteed. When you buy an item, you become responsible for it. And, keep in mind that you’ll pay for the items you purchase before you leave the auction, even if you aren’t taking everything with you that day.
In order to bid at an auction, you need to make contact with the auctioneer or the ringperson. A ringperson is someone who takes bids from the audience and then passes those on to the auctioneer. To bid, hold up your bid card, your hand or shout “yes.” The auctioneer or ringperson will make eye contact with you, take your bid and immediately turn and seek another bid. You can remove yourself from the process at any time by shaking your head “no” or saying “no” if the auctioneer or ringperson turns your way. Should an auctioneer or ringperson misinterpret any of your signals, simply report the mistake right away.
